Our Ambitious Journey — Sport Wales

‘Our Ambitious Journey’ follows a young boy called Ioan telling the story of what success will look like in 2026 under the new outcome based delivery framework for Sport Wales and it’s investment into Community Sport. To bring ‘Our Ambitious Journey’ to life we illustrated and animated a set of colourful and stylised characters that represent all aspects of Sport Wales and the diversity in community sport along with a range of dynamic and engaging backdrops. The mix of characters and scenarios are bold, energetic, fluid and expressive in their approach and are an excellent way to deliver the 2:30 minute animation.