Carreg, an award winning, contemporary design and construction company needed a brand proposition that reflected their position as a leader in high end contemporary architecture while still retaining their sense of traditional craftsmanship, restoration and sustainable building expertise. To capture and deliver the core values that underpin Carreg, we created a statement in which to guide our process, thinking and ethos—‘impressions in the landscape’. This allowed us to create a brand that was true to Carreg’s heritage, skillset and contemporary positioning within their industry.