A change of name meant a change of direction for Dusty’s Pizza and an opportunity for us to create a fun, energetic and timeless brand to appeal to the masses. The type is beautifully handcrafted to feel stretchy and melty, with a colour palette inspired by hot sauces and cheeses, enough to make you hungry! No brand is complete without a mascot right? Well Dusty has it all, happy, go lucky and always has a smile, even if he does look a little “stone baked”. The brand language we developed is cheeky and loud using a mix of quirky typography and music inspired slogans. The perfect mix!