S&G are experienced mechanical specialist in heating and cooling systems. A brand was required that would appeal to large scale B2B services highlighting their professional and high quality services in a modern and contemporary way. Working closely with our client we developed a strong dynamic & flexible pattern to represent air flow and the companies use of climate control systems and their varied services. The pattern is designed to show movement, geometry and flexibility and used as the main brand mark as well as rolled out dynamically across all collateral such as brochureware, advertising, livery, digital wayfing and website.