Discovery in the Dark

In 2015 the Brecon Beacons, Pembrokeshire Coast and Snowdonia National Parks were awarded Dark Sky status and wanted to promote night-time activities as part of a holiday and visitor experience, with activities including stargazing, moonwalks and nocturnal wildlife safaris. “Discovery in the Dark- Wales” is a brand name that is deliberately descriptive ensuring the audience knows exactly what the offer is, as well as when and where it takes place, this along with the constellation gives a sense of subject matter and subtly shows the geographical locations of the three National Parks. The brand language is based on the notion that there is more to be seen, revealed and discovered at night, waking people up to the world that exists after dark.