Crystalline, a collection of luxury jewellery created with elements of Swarovski Crystal required an appropriate brand to convey the elegance of it’s jewellery range. With our experience in luxury and jewellery branding, we explored a series of marks inspired by the linear structures and patterns of crystal and we created a stylish and elegant brand identity, coupled with a typeface that complimented the clean and linear aesthetics of the mark and also conveyed the sense of refinement and luxury of the jewellery. Setting the brand as a hot foil stamp across a range of materials further accentuates the positioning of the label as a luxury product.

  • Branding: Alexis West
  • Design: Alexis West
  • Year: 2013