Target wanted a new approach to how it conveyed it’s Bluechip broker software to prospective clients. Traditionally the marketing, whilst adequately explaining the product, was un-engaging and complex. Target wanted to promote the product in a format that would engage & get the key messages across instantly. We set out to inject life into the subject matter by creating a series of illustrations, icons and infographics to sum up lengthy content into a series of key points, to also create new promotional material and a short film focussing on animated infographics.
  • Art Direction: Leanne Witts
  • Design: Leanne Witts, Alexis West
  • Year: 2014